Two brands, two characters
| Stanley/Stella | AS Colour | |
|---|---|---|
| Origin | Brussels, Belgium, since 2012 | Auckland, New Zealand, since 2005 |
| Character | European, sustainability-led, clean and contemporary | From New Zealand, rooted in skate and streetwear; neutral basics |
| Started from | A blank apparel brand for decorators, with sustainability at its core | A search for good blank tees for band merchandise, by a founder from skate and surf distribution |
| Range | Very broad: T-shirts, sweatshirts, polos, shirts, outerwear, trousers, accessories; men, women, kids and babies | Focused: mainly T-shirts, hoodies and crews, plus a small number of other basics |
| Materials and standards | Certified organic and recycled materials; GOTS, OEKO-TEX Standard 100, GRS; member of the Fair Wear Foundation | Cotton and cotton-rich fleece; works with Better Cotton, OEKO-TEX Standard 100 and amfori BSCI; has an organic and recycled range |
| Where it is made | Factory partners in Bangladesh and China | Factories in Bangladesh, China, Vietnam, Thailand and Mauritius |
| Presence | European brand with more than 300 Official Dealers across Europe | Own stores in New Zealand, Australia, the US and the UK; first European store in Amsterdam (De Negen Straatjes, opened 2026) and a European warehouse in Amsterdam |
| Typical use | Corporate clothing, corporate and music merchandise, fashion labels, kidswear | Streetwear labels, band and artist merch, heavy and faded looks |
| Our role | Official Dealer | Listed print and embroidery partner |
| In our showroom | Yes | Yes |
Both brands are designed in their home country and made in Asia, like almost all blank apparel.
When to choose Stanley/Stella
- Sustainability is part of your story: organic cotton, GOTS and Fair Wear.
- You need many garment types in one look, for example for corporate clothing: tees, sweaters, polos, shirts, jackets and bags.
- You want kids’ and baby styles in the same collection.
When to choose AS Colour
- You want a street-style look: heavy, boxy or garment-dyed faded tees and hoodies.
- You make merchandise for a band, artist or label and want the blank that is common in that world.
- You want neutral basics in many colours and sizes, such as the Staple Tee with 62 colours from XS to 5XL.
Matching styles
Looking for the same garment from the other brand? These styles are closest in use and weight.
| Stanley/Stella | AS Colour | Use |
|---|---|---|
| Creator 2.0 (STTU169) | Staple Tee (5001) or Classic Tee (5026) | Everyday T-shirt |
| Freestyler (STTU788) | Heavy Faded Tee (5082) or Box Tee (5030) | Heavyweight relaxed T-shirt |
| Asher (STTU078) | Heavy Tee (5080) | Heavy boxy T-shirt |
| Creator 2.0 Long Sleeve (STTU199) | Classic L/S Tee (5071) | Long sleeve |
| Freestyler Long Sleeve (STTU200) | Heavy Faded L/S Tee (5083) | Heavyweight long sleeve |
| Changer 2.0 (STSU178) | Relax Crew (5160) | Crewneck sweatshirt |
| Cruiser 2.0 (STSU177) | Relax Hood (5161) | Everyday hoodie |
| Cultivator 2.0 (STSU179) | Relax Zip Hood (5162) | Zip hoodie |
| Voicer (STSU256) | Heavy Hood (5146) | Heavy oversized hoodie |
| Ryler (STSU255) | Heavy Crew (5145) | Heavy oversized sweatshirt |
| Sculpter (STSU278) | Made Hood (5151) | Extra heavy hoodie |
Printing on both brands
We print and embroider both brands in-house in Nijmegen: screen printing, embroidery, DTG, DTF and hybrid printing. For discharge we check per style and colour whether the garment is suitable; with AS Colour not every colour is. You can see both brands in our showroom by appointment.
Request a quote for corporate clothing, merchandise, screen printing or embroidery: request a quote or contact us.
Small run? Design and order directly online. Both brands are in our webshop, from 10 pieces per design.
Frequently asked questions
Both brands design in their home country and produce in Asia. Stanley/Stella works with factory partners in Bangladesh and China; AS Colour with factories in Bangladesh, China, Vietnam, Thailand and Mauritius.
Stanley/Stella is built around it: certified organic and recycled materials, GOTS, GRS and Fair Wear Foundation membership. AS Colour works with Better Cotton, OEKO-TEX Standard 100 and amfori BSCI and has a separate organic and recycled range.
Yes. Request a quote and tell us which styles you want.
That depends on the style, the quantity, the technique and the number of print positions and colours. Request a quote; if you are unsure about the brand, ask us to quote both.
